This project was a self launched for the artist, it was based on lots of research the artist had to find to help support their ideas. The research was based on the company, WWF, in the support of climate change and animal protection. The image depicts a person and a polar bear in the same position, melnurished and beaten. However, the aim of the photo is to show people that they would most likely help the person over the animal, even though they are in the same position.